blog post a couple of days ago questioning Second Life advertising strategy and their current crop of banners. She asked,
"Seriously Linden Lab?I noticed the same ad yesterday and tweeted the image along with the question, “What does this current banner ad say about the audience Linden Lab is targeting for Second Life?”
Is this how you want to lure people to Second Life?
Is this what SL is?'
Although banner ads are primarily intended to generate clicks and registrations, they also have a cumulative impact on brand perception. One reason Second Life is known more for illicit affairs and flying penises is that there's little countervailing marketing and public relations by Linden Lab offering a different story.
I'd like to see Linden Lab do a series of videos with RL users talking about why they love Second Life. The visual focus would be on the users themselves, with only brief clips of the the virtual world. Instead of trying to compete with IMVU (which actually is primarily a 3D chat platform) they could feature people doing the kind of cool things covered in the Drax File series. Speaking of IMVU, here's a great video showcasing their company.