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MICRO-RANT ALERT: Second Life

I had the pleasure of performing a Twitter micro-rant on the topic of Second Life yesterday. Here are some of the posts with bit of added commentary.

  • Jiggling boobs was one of the most media friendly roll-outs LL’s made in a while. I’ve seen the future of SL and it has a nipple!  While I’ve written recently about the seeming effectiveness of the IMVU approach to marketing, I am NOT advocating that Linden Lab replicate the tactic. Positioning Second Life as the best place to create sexy avatars for hot chat would be like replacing Jodie Foster with Lindsay Lohan.
  • Improving Second Life is like having sex. The more you’re talking about it, the less you’re probably doing it. This was obviously a dig at myself as much as anyone else. Our internet discussions can’t change the Second Life platform. But by creating products, events, art and community on the platform, we can improve our virtual lives upon it.
  • Stop denying it! Second Lifers are clearly resistant to change. That’s why most of us are still there instead of on other grids. This was aimed at those who have been complaining about stuff for years but keep paying tier. It is possible to transport a Second Life community to an OpenSim grid, it just takes work and the sacrifice of inventory that won’t transfer. A growing number of people in the creative and educational communities have already proven this.
  • Stop blathering on about the future of Second Life. I’m much more correct in my under-informed pretentious speculation than you are. It’s natural and beneficial to discuss our collective future through social networks, blogs and other public forums. But it’s delusional to believe we absolutely know the one right way to proceed or can predict how the future will unfold.
  • The difference between a Troll and a thought-provoker is the extent to which you agree with them. And that evil laughter thing. Someone last week thought my provocative tweets on pirating constituted trolling. Surprisingly, I actually considered the proposition and ended up understanding how my external actions could be perceived in that way. It comes down to intent. And no matter how hard we try, we can’t know for sure what goes on in the hearts of other people. Unless they tell you.
  • Soap Opera is the highest form of Second Life art. This is less tongue and cheek than it seems. The richness of our drama reflects a pretty deep story. We have plenty of comedic, tragic and evil characters who act on the public stage of blogs, social networks and forums. Oh yeah. And in Second Life.

The IMVU Banner Ad That is Kicking Second Life’s Ass

Okay. Maybe not this one specifically, but this type of advertising.
[vimeo http://www.vimeo.com/22454711 w=320&h=261]

A Few Thoughts Inspired by the Retirement of Feathers Boa

Fractured StasisSecond Life artist Feathers Boa recently announced her “early retirement”. She wrote:

. . . I find that my real world is simply too busy to devote the time and energy needed to keep up with the virtual world too . . . In the coming months, I will be closing my gallery, my website and shutting down pretty much all aspects of my busy virtual life. I will be selling off all my “originals” and having one last party and gallery show of new work. Then my avatar will ride off into the sunset

It takes a tremendous amount of time, energy and commitment to create the kind of full-blown virtual life that Feathers built for herself.  Given my own experience and the trajectories of so many other virtual lives, it’s clear that living two full and separate lives isn’t sustainable for most of of us. There simply aren’t enough hours in the day.

Some probably wonder why a respected artist like Feathers would need to abandon her hard-won virtual identity altogether. Why not just cut back or take an extended vacation? I can’t speak for her, but I’ve played around with the idea of committing virtual seppuku from time to time.

Identity, physical or virtual, is a box. Sometimes it’s one we stand on. Sometimes it’s one we’re stuck in. Although the development of a public virtual identity is initially freeing, after a few years we can become as typecast as an actor in a long-running comedy series. Think about the better known avatar personalities . . . the ones we know by just their first names. How hard do you think it would be for one of them to change the way they’re perceived by the community? (In a positive way. It’s easy to fall off the pedestal, but very hard to move to a new one or gracefully float down to ground level.)

I’m not saying it’s impossible to reinvent yourself within a virtual identity. I’ve done it to some degree over the years. But I really understand the pull to just let it go and move on to something new. If nothing else, taking A Year to Live approach would be fascinating.


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