Monday, September 24, 2012

A Big Juicy Piece of Meat

Eat the Burger

'Objectification' is the prompt for this week's Single Frame Stories challenge. Although the example above is obviously not a single frame, this series of images I captured from a Hardee's commercial graphically depicts modern marketing's use of objectification to sell products.

In thirty seconds, the spot juxtaposes images of Padma Lakshmi devouring a big greasy burger, with wrist licking, finger sucking, up-skirt shots, cleavage close-ups, and finally the I-can’t-believe-this-isn’t-a-joke tag line: “More than Just a Piece of Meat.”

So. What are you hungry for?
Please share your single frame story with us by participating in this week's challenge. Upload your image to our Flickr pool by Friday evening and we'll add it to our new gallery on Saturday.

2 comments:

Yordie Sands said...

Oh wow, it's been so long since I heard... "Hurry on down to Hardee's/ You get a hardy feeling inside..." We changed the words when we were kids. hehe

michelehyacinth said...

Can I just say, this commercial reminds me of the ending scene from "Bridesmaids"... You know, with Megan and Air Marshall John...and a bear sandwich:

http://www.youtube.com/watch?v=d8x64wfJ4C0