SAN FRANCISCO December 8, 2011/AVNewswire/ -- After a multi-year marketing campaign to get the public comfortable with the idea of being an avatar, Linden Lab is shaking up the industry today with a new program allowing virtually-identified people to transform their human biological form through avatar reassignment surgery.
This cutting-edge program was made possible through the partnership of more than a dozen leading technological, medical, scientific, special effects, fashion, legal, advocacy and counseling organizations, including Mount Sinai Medical, Genomica Corporation and The Swedish Society of Gender Reassignment Practitioners.
"Now, when we say Be Your Avatar", said Linden Lab CEO, Rod Humble, "we can really mean it!"
Those seeking avatar reassignment surgery must first go through rigorous psychological tests to validate that they actually are "an avatar of the inside". After leveling up in that stage, participants will move to the transvestatarian level. Head Psychologist Sven Ricolla explained, "In the first stage, our team will create the ultimate avatar cosplay costume, including everything from tinted contacted lenses to Hollywood-quality prosthetic fur. Once candidates prove they can live as an avatar for six months through non-surgical means, they will be ready for the final level of transformation."
Pricing has not yet determined, although Linden Lab is confident that some insurance policies in progressive countries will offset at least part of the cost.
"Films like The Matrix gave people the idea that humans would eventually move into the virtual world," mused Humble. "I'm thrilled to report that reality is even more mind-blowing than the movies. I'm proud to lead the first initiative to bring avatars into the physical world!"