You don't need to be Einstein to create an avatar using iClone Avatar Builder, but it's fun to play around with that idea. The new site is a private label version of Evolver, which I've reviewed here before. The unique aspect of the new version is the ability to export a complete avatar for use in iClone, which is a pretty cool 3D video making software program that has a pretty well-stocked content marketplace including avatars, props, etc.
Here's a quick video from iclone, featuring the the avatar I created on the Avatar Builder site. I'll be following up in the next week with a step-by-step look at the avatar creation process.