In an interview published yesterday in gameindustry, Rod Humble bragged,
"We managed to grow the new users significantly: they bumped up by well in excess of 40 per cent, and over the holiday period we had over 20,000 new people sign up a day. Now, that's not Facebook numbers, but 20,000 a day.... that's a lot, right?"That IS a lot! Unfortunately, user concurrency in Second Life has been stalled during that same period at around 70,000 users. So if over a million new avatars marched in, almost all of them must have marched back out. The only other explanation I can come up with is that most of the new sign-ups are from people creating alt accounts, but that seems unlikely.
So why is there an almost 100% new user churn rate in Second Life? My best guess is that the learning curve is still way too steep. There's no step-by-step guidance on how to go from the promise of the marketing to the expected experience. So people click on a banner with the expectation of "Being their own avatar" or "Building Their Dream & Living Extravagantly" and then are quickly frustrated and give up.
What am I missing?