|The perception of "who we are" in the social network is a mosaic that includes every post we've made.|
Coke makes cola taste better. Not Coke the secret formula. Coke the brand. People prefer Coke and Pepsi pretty evenly in blind taste tests. But three out of four prefer the taste of Coke when the cup is labeled with the brand name. Researchers can actually see the impact of the brand in real-time brain scans.
These findings add an interesting dimension to our discussion over the past few weeks related to influence and SLebrity. Are posts from people with strong "personal brands" within the Second Life community more valued and discussed than they would otherwise merit? If we were forced to reboot identities and start from scratch, would the same people end up making a name for themselves or would new voices emerge within an even playing field?
I wonder to what extent we'd perceive each tweet in our stream differently if the sender's name were hidden. It would be a very interesting experiment.