They did, however, offer some fascinating insights into the underlying vision for the project which seemed to shed light on their anti-pseudonymity stance. In short, they seem to be trying to replicate the "natural human experience" through the social network:
"We think there's tremendous room for innovation to get the online world to more closely resemble the richness of how we really connect with people."
"Compared to the real world and the nuance of how we behave with others in various contexts, they (current social networks) fall way short."
"The online world hasn't captured that natural human experience. We think our software begins to do that."If their intention is to simulate the natural experience of ordinary people in the real world, then it's not surprising that real names are a requirement. But it is surprising to me that Google is pursuing innovation by merely trying to do a better job of replicating the physical world, rather than seeking out new and better processes and capabilities that are not possible in real life.
We look at the present through a rear-view mirror. We march backwards into the future.
Here's the interview. What do you think?
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