Wednesday, April 13, 2011

Brandification

Brandification

Gamification is the use of game play mechanics for non-game applications (also known as "funware"), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. Wikipedia
Brandification is the use of product branding techniques by individuals, particularly through social networks, blogs and media sharing sites, in order to instill a particular conception of their identity in other people's minds. Botgirl Questi

1 comment:

Tateru said...

I was hoping it would involve more brandy.