Twinity Marketing Sheds Interesting Light on Second Life
These emails from Twinity arrived at the same time this morning. The top version came to me; the second went to Fourworlds.
As you can see, they are either doing A/B mail testing (evaluating two or more versions by splitting them within a mailing list), or using different versions that target specific attributes, such as avatar [...]
United We Consume: New Virtual World Sees Future as Giant Shopping Mall
I was really excited today when I first scanned an announcement that Cisco was launching a new virtual world named “United Nations Citizen”. Wow! With a name like that, I imagined they must be focusing on some really lofty vision to bring the people of the world together to promote peace and understanding.
The idea was so [...]
Some call Second Life home. Others call it a market.
I attended a text chat presentation today with the catchy title: “Are people in virtual worlds normal?” It was given by Pebbles Hannya (aka Mary Ellen Gordon, PhD), managing director of Market Truths. She discussed her company’s recent Psychographic Segments and Media Consumption report.
The bottom line (which is what counts, right?) was that [...]
